HHF's Roll Products Steadily Expand into International Markets, Earning Recognition from Multiple Countries
Henan Zhongyuan Heavy Forging Co. Ltd. (abbreviated as "HHF") products of the roll and large forging series are not only being deepened the market in the domestic but also being gradually sold overseas.
This product has gradually started to be in such areas as Southeast Asia, the Middle East and Africa through HHF's efforts to achieve internationalization, relying largely on well-established manufacturing processes and high-quality product output.
Steady Progress in International Certifications
HHF has made constant strides in quality management system improvement over the past several years. In particular, its roll products received ISO 9001:2015 Quality Management System certification which opens doors to an international market entry. The manufacturing company abides by international standards and has created a quality control system that includes raw materials procurement, production processes, and finished product inspection phases. "We are focused on heat treatment process stabilization," a technical representative of the company explained. "This is essential for roll performance realization and it is the basis of the confidence overseas customers have in us."
Gradual Expansion into International Markets
At the moment, products of HHF rolls are exported beyond ten countries such as Vietnam, Indonesia, Saudi Arabia and Nigeria. They mainly operate in steel production lines or metal processing plants in those countries. "We have been able to impress the international customers through our roll products which have steady and good functioning, plus they are cost-effective. In the case of developing markets, we believe that our products are matching the real production needs of local steel companies," remarked the head of the international trade department of the company.
Products Technical Parmeters
| Name | （mm） Specification | Material | Note |
| Steel -forged middle rollers for cold rolling | （Diameter)≦Φ800 | 9Cr2MoR, Mc3, Mc5,etc | |
| Pipe-kind Parts | （OD)≦Φ1200 （ID)≦Φ1000 （Length)≦9500 | Alloy structure steels Carbon structure steels Alloy tool & modelsteels | All kinds of heavy wall hollow pipe , high pressure boiler pipe , etc |
| Shafts- kind Parts | （Diameter)≦Φ1200 （Length)≦14000 （Weight)≦20T | Alloy structure steels Carbon structure steels Alloy tool&modelsteels | All kinds of multidiameter shafts and lead screw.etc |
Targeted Product Improvements
To suit various markets internationally, the company has made product adaptations accordingly. For example, when dealing with Southeast Asian tropical conditions, HHF optimized heat treatment processes for rolls to improve product performances in those environmental conditions. For remote markets, the company has upgraded packing solutions to keep rolls as good as new following long shipping routes.
Basic Technical Service Support
To help its international business expansion, HHF has been setting up a basic overseas technical service support system. The firm offers international customers technical support such as consultation on product picking and usage manuals while at the same time remote support is provided to solve common technical problems. Moreover, the company is step by step establishing a network of overseas agents in order to provide the best customer service through the localization.
Participation in International Industry Exchanges
In order to stay ahead of roll technology globally as per the changes in the market and industry needs, HHF keeps participating in international industry technical exchanges by means of an internet.
To keep the flow of new and updated information, HHF is constantly sending its technical engineers to join international seminars. They do not only learn the advanced industry practices but also transfer these new technologies into product improvements.
Steady Advancement of International Business
A representative of HHF stated, "We will continue to adhere to a steady and pragmatic internationalization strategy, focusing on reliable product quality to gradually expand our share in international markets.For the upcoming 24-month period, the company aims to open up more opportunities by doing business with countries involved in the 'Belt and Road' Initiative project as well as reinforcing the company’s current markets and customer base.
Potential measures taken will be to optimize exporting procedures; strengthening cooperation with foreigners through joint ventures, or licensing agreements, as well as enhancing after-sales services to the customers. However, at the same time it will continue investing money into R&D to boost the performance of HHF's roll products and raise their international competitiveness level.
It is not surprising to find out that HHF does it always through quality and integrity when it comes to their operations.By providing roll products with stable performance and reliable quality, the company is steadily advancing its internationalization strategy, demonstrating the professional standards of Chinese manufacturing in the global market.
